Step 1 of 4 25% Hey, My name is Alicia, and I will be your guide. I can't wait to learn more about you! http://designwise.ca/wp-content/uploads/2020/07/Video1.mp4 BUYER DEMOGRAPHICSNameLet's give your buyer a name GenderMaleFemaleGender DiverseAgeHow old is your buyer? Job TitleIndustryEducation LevelHigh SchoolCollegeUniversitySelf-Directed Online CoursesMarital StatusIs your buyer married?YesNoKidDoes your buyer have kids?YesNo Dreams & GoalsWhat kinds of dreams and goals does your user have? Use the plus sign to add multiple lines ObstaclesWhat obstacles are standing in the way of them reaching their dreams and goals? InfluencesWhose opinion does the buyer trust for product and service recommendations? EmpowermentHow can you empower your buyer to reach their dreams and goals?