Brand strategy

Workshops to take the guesswork out of your brand voice, tone, and feeling.  Gain a partner who can help you articulate your vision through words.

DESIGN WITH PURPOSE

STRATEGY FIRST ENSURES DESIGNS ALIGN WITH BUSINESS GOALS

We help you increase awareness, efficiency, and customer satisfaction for your business with results-driven workshops.

Our process is thorough, comprehensive, collaborative, and unique.  We help position magnetic brands that communicate with clarity and confidence.

Strategy Workshops Focussed on:

Positioning

Website Planning

Messaging

Content Strategy

Efficiency

Systems

BRAND CONTENT STRATEGY

Find out what to say, how to say it, when, and how often

High impact, fast paced, thorough, and results-driven.  The purpose of this program is to help your brand stand out in today’s crowded digital marketplace with clear messaging that connects with the ideal customer.

Together we will carefully evaluate your goals to ensure brand voice and tone align seamlessly with your brand look and feel.

This program is held over Zoom 1:1 with Certified Brand Strategist Alicia Jones.  Consisting of one 60 minute call per week for 6 weeks plus access over Voxer voice note throughout the project for questions.

PROGRAM INCLUDES:

Single page Brand Reference Guide
Access to Resource Video Library
30+ page Brand Strategy Guide

  • Brand Voice & Tone
  • Brand Look & Feel
  • Brand Positioning Statements + Target Audience
  • Social Media Content Strategy
  • Goal setting for efficiency, revenue, and awareness
  • 1:1 Coaching for Execution of Strategy

Optional add-on of Brand Identity Design and/or Web Design
See our Designs

     

Active Member of the Futur Pro Group

ALICIA JONES – CERTIFIED BRAND STRATEGIST

Alicia is a web designer turned brand strategist.  Always drawn to all things technology, Alicia taught herself WordPress, CSS, and HTML while working in the IT department of a law firm in Toronto in 2014.  After building their first internal intranet she knew web was a natural calling.  She started a creative agency in 2018 called AJ Creative and scaled it to 6 people in less than one year.  After hustling, putting in unreasonably long hours, and becoming exhausted with the endless editing process she discovered strategy-driven design.  She has now found her true passion in helping business owners strategically develop meaningful connections with consumers.

Level C Certified Brand Specialist, and the only Certified Level C Brand Strategist in CANADA

PRIVATE 1:1 COACHING

Hourly rate: $300/hour

Monthly rate: $1,000/month

THREE AREAS OF FOCUS

DESIGN IS PROBLEM SOLVING

Z

EFFICIENCY

There are processes in all businesses that involve client interaction.  These processes might include scheduling appointments, taking orders, quoting, booking room space and so much more.

We work with you to see which processes we might be able to streamline through a well thought out and strategically designed system.

AWARENESS

Your brand is unique, and you are trying to communicate your story to the ideal client.  We design strategies that represent your brand through imagery, colour, font, messaging, and user experience.

When you get found online we make sure that presence is memorable and one of a kind by leveraging design-thinking.

 

REVENUE

Whether you are looking to bring in more leads, or create a passive income solution, we design strategies that work for you.

We want to see your business succeed, so we listen carefully to what your primary revenue generating services are and help drive business to these areas.

 

 

                     

Brand Strategy and Design | Design Wise

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