How might we create a unique, memorable, and descriptive brand identity that would help position the brand as more than just baked treats?



  • Brand Strategy
  • Brand Identity Design
  • Social Media Design
  • Print Media Design
  • Packaging Design
  • Photography
  • Shopify Website Redesign

Design Wise collaborated with the owner and operator of Eat My Shortbread to help increase awareness, revenue, and online sales.  Brand strategy helped Eat My Shortbread get clear on their purpose beyond making money.  This provided a framework for all messaging, designs, and goals to be purpose-driven.

Engagement on Instagram has increased over 300%.  Their products are now in Sobeys across Ontario and more retail locations are in the works.

They have been featured with Shopify, and accepted into the District Ventures Program.

Our purpose is to delight every Canadian with gourmet, homegrown baking.


The energy in our voice is witty and creative. It’s playful but traditional. Always fun with the intent to delight. It’s the humorous and sassy personality it takes to be fresh yet classic.