Shaping a More Thoughtful Online Experience

About Design Wise

Helping purpose-driven brands strategically leverage design and communication to connect organically with conscious consumers.

Expert Strategies & Designs

Award Winning Design Services

We originated in 2018 as AJ Creative, and had the pleasure of working with over 100 brands locally and internationally on design and strategy.  This resulted in us winning multiple Durham Region Readers’ Choice Awards in 2020 & 2021 for:

  • Web Services / Design
  • Graphic Design Services
  • Graphic/Web Design
  • Business Consulting Services

In 2020 we rebranded from AJ Creative to Design Wise to focus on brand strategy and business operations for brands making meaningful connections and providing generous value online.

Rank: Diamond, Winner Badge   Rank: Platinum, Winner Badge   Rank: Gold, Winner Badge



Active Member of the Futur Pro Group

Certified Brand Strategist

Alicia Jones

It’s not enough to have a beautiful design, it should also generate revenue, increase efficiency, and communicate effectively.  Alicia comes from a background of software training, Applications Analysis, IT Support, and Website Design & Development.  With a passion for creating processes that help business owners generate leads without feeling “salesy”, Alicia worked with Marty Neumeier to get certified as a Level C Brand Strategist.  Now she works with business owners as a strategic partner for brand content design and communications to ensure every aspect of the customer experience is meaningful.

Level C Certified Brand Specialist, and the only Certified Level C Brand Strategist in CANADA

People First Approach

Our Why

No brand can exist without customers.  Therefore we help brands strategically and efficiently design brand communications that thoughtfully showcase expertise online.

We have a people first approach to ensure customers can connect authentically with brands.  Our goal is to improve the buying process for the conscious consumer.

Stories From Our Clients

Video Testimonials


Strategic brand design & communication for purpose-driven brands seeking to increase efficiency online

designwise is a Canadian Digital Strategy & Design Agency serving Toronto, Durham Region, and the GTA.

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